IF’ is Davido’s second single to get a Gold certification in the US. In January 2016, Davido signed a record deal with sony music and a few months later founded the record label Davido Music Worldwide (DMW), to which acts Dremo, Yonda, and the groups first female act Liya are currently signed. In July 2016, Davido signed a record deal with Sony. In October 2016, In April 2017, Davido re-negotiated his contract with Sony due to creative control issues, and later that year, he released five singles, including “If” and “Fall”. “If” generated worldwide social media activity while “Fall” became the longest-charting Nigerian pop song in history.